How Many Pins Should You Create Per Article?

One question I get asked quite often is:

“How many pins should I create for one article?”

My answer is simple:

Start with 3 pins per article.

Especially when you’re testing new content.

You don’t need 10–15 pins to figure out if a topic works.
With 3 well-designed pins, you can already understand whether:

• the topic attracts attention
• the keyword has potential
• the design connects with people

The goal in the beginning is not to flood Pinterest with many similar pins.

The goal is testing different styles quickly.

For example, you can try:

• one collage-style pin
• one simple image with a clear text overlay
• one with a stronger, more dominant headline

All three lead to the same article, but each one presents it in a slightly different way.

This helps you see which style resonates most with people.

Many creators upload a lot of pins that look almost identical:

Same layout
Same wording
Same message

Maybe only the background image changes.

From Pinterest’s perspective, those pins are almost the same — so they don’t give you much new insight.

Instead of creating too many similar pins for one article, focus on:

• creating 3 strong pins
• testing different visual approaches
• moving on to your next piece of content

This way you can test more topics, learn faster, and understand what truly works for your audience.

You don’t need dozens of pins to get results.

Sometimes 3 thoughtful pins are more powerful than 15 repetitive ones.

Test smart, learn from the results, and keep improving your strategy.